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Marketing Environment, Conscious Marketing, Corporate Social…
Marketing Environment, Conscious Marketing, Corporate Social Responsibility and Marketing Ethics
Corporate Social Responsibility
Is a key element of Conscious Marketing
It is the voluntary measures taken
To address social, moral, environmental influence on business operation
Unlike Conscious Marketing
CSR is
More of a marketing strategy
Part of their business model
Independent from corporate culture
Marketing Ethics
Is a key element of Conscious Marketing
It assesses and studies
ethical issues behind business operations as well as marketing of products
includes
Social, Environment, Customers Issues
such as
Intentionally Misrepresenting products
Child Labour
High Carbon Emission during production
Is less of a marketing strategy and more of doing what is morally right
Marketing Environment
Combination of factors and forces that influence a company's competency to provide for customers
It consists of
Macro Environment
Consist of Factors that are Uncontrollable (External Environment)
Political/ Legal
refers to
Government's laws and Policy governing the country
includes
3 more items...
Economic
refers to
Consumers' Purchasing Power & Spending Patterns
for example
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Social
refers to
Social Trends, Norms
such as
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Cultural
refers to
Cultural Practices, Norms, Values, Customs and Beliefs
for example
1 more item...
Demographic
refers to the
Characteristic of Population
for example
3 more items...
Technological
refers to the
Current and Potential Technological expertise, infrastructure, innovation, development & research in Technology in the Environment
for example
2 more items...
Immediate Environment
Consist of Factors that are Controllable (External and Internal Environment)
Are those who are closely associated to the company
and
Directly affect and influence the company's capability to provide for customers
They are
4 more items...
belongs to
Micro Environment
https://studiousguy.com/difference-between-micro-and-macro-environment/
https://www.feedough.com/marketing-environment/#:~:text=Marketing%20Environment%20is%20the%20combination,internal%20and%20an%20external%20environment
Conscious Marketing
Focused on making purpose and meaning rather than solely on profits
Constitutes 4 Principles
Conscious Leadership
Create a Conscious Corporate Culture
Stakeholder Orientation
instead of focusing on profits
Create meaningful value for stakeholders
such as
Marketplace
Includes Corporate Partners, Competitors
1 more item...
Customer
companies must be
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Employees
ensure
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Society
ensures
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Conscious Culture
Moral Values & Principles that constitute the business
Doing what is morally right and sound
Greater, Higher Purpose
Instead of Purely profits
should create products that are
Greener, Essential Product, Services
Though it may not be as profitable
https://www.christopherspenn.com/2020/02/what-is-ethics-in-marketing/