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DIGITAL MARKETING, involves, to, aims, increase, promote, encourage, when…
DIGITAL MARKETING
applying technologies
support marketing activities
achieving
profitable
acquisition
retention of customers
advantages
24/7 ready
Low barrier to entry
low costs
targeted
able to target by
country
demographics
interest
location
Personalisation
effectiveness
Engagement
2 way communication
Viral
increase
reach
engagement
Speed
quick response
Trackable
Real-time results
Measurable
have characterisitics
customer-centric
messages are personalised
two-way communication
close customer relationships
loyalty & retention
channels
Search Engine Optimization (SEO)
visibility
organic way
appear in top positions
web traffic
contacts
sales
advertising revenue
Reading:
https://www.digitalmarketer.com/digital-marketing/search-marketing-strategy/
Display Advertising
examples
social media marketing
opt-in email marketing
viral marketing
Search Engine Marketing (SEM)
click-through
types a specific keyword phrase
Online PR
3rd party websites
favourable mentions
visited by target audience
Affiliate Marketing
commission-based arrangement
referring sites
commission
% of sale price
fixed amount for each sale
Reading:
https://www.digitalmarketer.com/digital-marketing/digital-advertising-strategy/
Reading:
https://www.marketing-interactive.com/inflated-salaries-for-digital-marketing-expected-as-online-spend-continues
involves
to
aims
increase
promote
encourage
when user
improve
in an
objective
increase
make use of
to maximise
likely to be
whereby
receives
based on
increase