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Social Medai Marketing - Coggle Diagram
Social Medai Marketing
Advantages
Higher customer satisfaction
Improved brand loyalty
Higher conversion rate
More brand authority
Improved search enging ranking
Cost effective
Higher traffic
Host live videos
Include links to website and offers
Create contest
Gain marketplace insights
Increased brand awareness
Thought leadership
https://www.bluefountainmedia.com/blog/advantages-of-social-media-marketing
4E Framework
Educate
Engage
Customers
Value prroposition
Offered benefits
Experience
Service
Product
Excitement
Irresistable offer
Relevant to target audience
Personalised offer
https://www.kattstearns.com/the-4-es-for-creating-kick-ass-social-media-content/
Creating content to promote business
Planning and Publishing
Plan for social media marketing
Create unique and engaging content
Schedule posts
Post frequency
Time of post
https://www.wordstream.com/social-media-marketing
Define ideal customer
Determine needs and interest
https://blog.hubspot.com/marketing/social-media-marketing
Identify social platforms ideal customer would use
Analytics and reporting
Analyse results of post
Twitter analytics
Instagram analytics
Facebook analytics
Listening and engagement
Advertising
Strategy
https://buffer.com/social-media-marketing