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Marketing Research, Data Collection Methods, Marketing Problem, How…
Marketing Research
Construct a Survey Questionnaire
Likert Scale Questions
What Extent That Agree or Disagree
Dichotomous Questions
Yes/ Agree/ True
No/Disagree/False
Open-ended Questions
Closed-Ended Questions
Demographic Question
Age
Marital Status
Gender
Semantic Differential Questions
Poor/ Not Satisfied
Excellent/Satisfied
Avoid Vague Terms
Example
Virus proofing the new office
Consumer Insights
Needs
Marketing Research Process
Interpreting and Reporting the Findings
Present with Graphical Representations
Data Visualisation
Histogram
Pie Chart
Bar Chart
Defining The Problem and Research Objectives
Researcher
Statement of Research Objectives
Obtain Information Needed For Decision Making
Management
Makes Decisions to Solve Problem
Implementing The Research Plan collecting and Analyzing Data
Collect and Analyze Data
Proof Read
Developing the Research Plan For Collecting Data
Research Design
Descriptive
Describe Things
Casual
Deetermine Extent in Change in One Factors
Exploratory
Provide Ideas of Vague Problem
Wants
example
SCMP's New Platform Drives Campaign Effectiveness and Improved ROI For Marketers
Data
Secondary
Data Collected Before
Internal
External
Advantages
Inexpensive
Time Savings
Disadvantages
Out-of-Date
Not Specific Enough
Primary
Newly Collected
Gathering Primary Data
Planning
Data Collection Methods
Contact Methods
Sampling Plan
Research Instruments
Mechananical Instuments
Questionnaires'
Draw Conclusion from Sample Size
Mail
Online
Telephone
Interviews
Face to Face
Focus Groups
Online Marketing Research
Insights
Passion and Spontaneity
Web Analytics
Online Behavioral and Social Tracking
Observational Research
Survey Questionnaire Research
Experimental Research
Marketing Problem
Budget
What Information Needed
How it is Obtained
How Marketers can utilize insights