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Social Media Marketing, Pros, is, Platforms, [Five Core Pillars], Help,…
Social Media Marketing
Organic audience growth
Customer insights
Awareness
Brand loyalty
Brand Recognition
Reach new audiences
use of social media platforms to connect with your audience
Google
Twitter
Facebook
Youtube
Instagram
Listening and Engagement
monitor activity
Analytics
Performance
Planning and Publishing
great content
Advertising
Target audience
Strategy
Goals? Platform? Content?
[Blueprint]
Consideration
Conversion
Awareness
for all business
Validate brand
increase brand loyalty
Affordable for all
Be aware of what you post
Do not make sensitive joke
US air force mistake on social media
Cons
Risk of negative publicity
Loss of control
Long time on ROI
Dilutes brand voice
Time-consuming
How often you post
Do not overload
Analyse performance
influencer marketing
they have the power to influence their follower purchasing decision
Cost various as is based on their fame and charge
Influencer marketing is growing rapidly on platform like instagram in particular
example
New platform helps to integrate marketing into their application
Tiktok
instagram
Pros
is
Platforms
[Five Core Pillars]
Help
suitable
budget
Not to do
Schedule
keep track
new trend
Platform see the demand of social media marketing