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Social Media Marketing, can be achieved by, by, by, by, has, enables, like…
Social Media Marketing
4E framework
Excitement
Offer must be relevant to target sudience
Providing personalised offers
Educate
Attract customers
Having clear calls to action
Experience
Providing information about the good/service
Engage
Using digital marketing tools
Websites
Social media
Mobile apps
Online Videos
Email
Blogs
Consumers on various devices
Social Media
Marketers and customers to share information
Wheel of social media engagement
Information Effect
Outcome in which relevant information is spread by firms or individuals to other members of the social network.
Timeliness Effect
Firms must engage with the customer at the right place and time.
Connected Effect
Outcome that satisfies humans' innate need to connect with other people.
Dynamic Effect
Information is exchanged with network participants through back and forth communication. This promotes engagement which makes consumers more likely to buy something.
Network Effect
Outcome in which every post is spread instantaneously across social media.
Types of Influencers
Micro-influencers
<10,000 followers
Macro-influencers
<50,000 followers
Celebrities
more than 1 million followers
https://www.forbes.com/sites/johnbbrandon/2020/06/08/how-influencer-marketing-on-social-media-has-changed-during-the-pandemic/#16242dd91e83
Types of Social Media
Social Networking Sites
Excellent way for marketers to create excitement.
Facebook
Media Sharing Sites
Encourage consumers to engage.
Youtube, Instagram, Tiktok.
https://www.forbes.com/sites/forbesagencycouncil/2020/06/01/three-reasons-video-marketing-is-important-on-social-media-in-2020/#30e95a7f6e55
https://www.socialmediatoday.com/news/tiktok-launches-tiktok-for-business-platform-for-marketers/580581/
Thought Sharing Sites
Educates and engages users.
Blogs and Twitter.
3 Components of Social Media Strategy
Listen
Analyze
Sentiment Analysis
Attitudes
Preferences
Main Categories of Analysis
Traffic
Visitors
Data from other sites
Type of Analytics
Content
Social
Mobile
Conversion
Advertising
Do
Steps for a Social Media Marketing Campaign
1) Identify strategy and goals
2) Identify target audience
3) Campaign: experiment and engage
4) Develop budget
5) Monitor and change
Key Advantages of Social Media
Brand recognition and awareness
Organic audience growth
Customer insights
Improve brand loyalty
Reach wider and more diverse communities
Opportunities for corporate-social responsibility efforts
Reaching new groups of the target audience
Driving leads with consent marketing
Contributes to better Search Engine Optimization
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