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Social Media Marketing, less than 10K followers, with well designed…
Social Media Marketing
Types of social media
Media Sharing Sites
YouTube
Instagram
IG Story
+IG Live
IG TV
Tik Tok
Thought Sharing Sites
Blog
Corporate blogs
Personal blogs
Professional blogs
Microblogs
Twitter
Forums
Social Networking Sites
LinkedIn
Facebook
3 Components of a social media strategy
Listen
Analyze
Do
by using information to
develop tatics
in executing marketing campaigns
data collected using
metrics
Bounce rate
Conversion rates
Click paths
Type of Analytics
Content
Mobile
Track ads
Track website
Social
engagement metrics
Conversion rates
to customer using
techniques
sentimental analysis
Article: How to build social media marketing
strategies
4E Framework
ENGAGE
the customers
Social media tools to engage
to motivate purchases
20% to 40% more positively engaged customers tend to be more profitable customers
LoveBonito Positive shopping experience
EDUCATE
the customers
EXPERIENCE
the product/service
IG TV
Use of IG STORY
EXCITE
the customers
Love Bonito have 1-on-1 stylists to help customer pick outfits
Drivers of social Media Engagement
Timeliness effect
Firm to be engaged with customer at right time, right place
Dynamic effect
Information exchanged through back-forth communications
Connected effect
Satifies humans' innate need to connect with others
Network effect
Macro-Influencers
working with brands
within a given community
audience with a broader reach
less than 50K followers
Celebrities
Highly Professional
Brand awareness
great reach
Large marketing pool
Vast Audience
Position your product
Pros
Article: Christiano Ronaldo
Link Title
Micro-Influencers
Wide range of niches
engagement and conversion rates
relationship with their audience
big influences
Information effect
Information circulated by firms/individual to social network
leading to excellent returns
less than 10K followers
with well designed social media marketing
Clear call to action
via Blogs
social media posts
Article: Love Bonito excels in the providing the 4E
Click here
Article:How Social Media is being
leveraged
drive engagement via
provide unique ability
reach
achieve
grow
readily tap on
competitively
Pros
Pros
Possess tight knit
Cover
Adopt higher
Cost effective over
Large diverse
Well established position
Experienced
more than 1M followers
3 Steps process....
engagecustomers
understand what's popular and what's not
track effectiveness via
information on social media via
to build relationship
with
"BUYABLE" buttons
provide information stimulating firm's goods & services
e.g. Love Bonito have a community: #LBCommunity
leverage on