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Hospitality Industry, EFFECTS OF SOCIAL MEDIA MARKETING ON CUSTOMER BRAND…
Hospitality Industry
Customer Loyalty
Reward
Service
Support
Feedback
Quality Satisfction
Digital Reach
TripAdvisot
Agoda
Booking.com
Social Media
Social Media Marketing Activity
Entertainment
Interaction
Trendiness
Customization
Perceived Risks
Brand Loyalty
Brand Awareness
Brand Image
Channels
Facebook
YouTube
Instagram
LinkedIn
Branding
Brand Personality
Brand Personality
Emotionality
Simplicity
Aggressiveness
Activity
Responsibility
Brand Equity
Awareness
Perceived Quality
Association
Loyalty
Involvement
Functional Value
Price Worthiness
Emotional Value
Social Value
Brand Trust
Satisfaction
Commitment
Repeat-purchase
EFFECTS OF SOCIAL MEDIA MARKETING ON CUSTOMER BRAND LOYALTY IN THE HOSPITALITY INDUSTRY