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Social Media Marketing, E,g, E.g, Lead, Results, Which leads to, Such as,…
Social Media Marketing
4E Frame Work
Educate
Its value proposition & benefit
Blogs
Experience
Provide Information about the product
Excitment
Provides relevant offers to target customers
Promotion
Engage
Keep Customers Engage
Buy able button on Instagram to allow purchase
Digital Marketing Tools
Types of Social Media
Media Sharing Site
Customer to Engage
Thought Share Sites
Educate & engage Learners
Blogs, Twitter
https://www.thebalancesmb.com/twitter-a-valuable-marketing-tool-2296167
Social Networking Sites
Excellent Method to Create Excitment
Facebook, Instagram
Why Facebook is beneficial
https://www.business.qld.gov.au/running-business/marketing-sales/marketing-promotion/online-marketing/facebook/benefits#:~:text=Facebook%20can%20steer%20traffic%20to%20your%20website&text=Indeed%2C%20many%20businesses%20report%20that,of%20buying%20goods%20and%20services
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Why Instagram is beneficial
https://www.yotpo.com/blog/instagram-pics-better/
Social Media has been beneficial platform for marketing
Giving more further reach
https://www.straitstimes.com/opinion/why-social-media-influencers-are-serious-business
https://www.digitalmarketing-conference.com/the-impact-of-new-technology-on-marketing/#:~:text=Technology%20has%20transformed%20marketing%20by,people%20that%20have%20been%20transformed.&text=30%25%20will%20prioritise%20technology%20over%20creativity
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Social Media Marketing Benefits
Choices
Privacy
Control
Convenience
Personalization
Social Media Engagment
Information Effect
Net Work Effect
Spread Instantaneously Social Media
Through Engaging Influences to Extend Network Effect
Gain in Vast Connections
Influence Marketing has Great Value
3 Types of Influencers
Micro
Samsung uses Microinfluencers
Boost Awarness
Defending Green Chat Bubbles
Company uses micro influencers
https://blog.socialmediastrategiessummit.com/10-great-examples-of-how-brands-are-leveraging-micro-influencers/
Real & Authentic
Engagement
Less than 10k followers
Tight-knit relationship with audience
Wide Rnage of Niches
Have higher engagement & conversion rates that are cheaper than big Influences
Celebrities
More than 1M followers
Have large marketing potential
That cover vast audience
1 more item...
Dynamic Effect
Exchange Information to Network Participants
Through Back and Forth Communication
Promotes Engagement
Encourage Purchasing
Active & Effective Manner
Connected Effect
Work In Bidirectional
Satisfies Human's Innate Need to connect with people
Types of Information
Location
News Articles
Timeliness Effect
Right Place & Time
Respond Quickly
Customer's Buying Intention
Social Media Strategy
Step 2 Analyze
Data Collected
Categories of Analysis
Learn who are the visitors
Analyse Data from other sites
Determine Traffic
5 Types of Analytics
Mobile
Track Website Access from Mobile Devices
Convesion
Moving Beyond Page Views & Visitor Counts
Social
Tracks effectiveness of Social Media Programme
Advertising
Track Effectiveness of social Mobile Search & display Advertisement
Content
Understand the popularity of the firms website
Through per click view
Step 3 Do
Uses Information & Develop Tactics to Engage Customers
Social Media Marketing Campaign
5 Steps to Do
Step 1 Identify Strategy & Goals
What the firm want to promote & achieve through its Campaign
Step 2 Identify Target Audience
Who's the consumer/audience
Step 3) Campaign experiment & engage
Develop Eye Catching Images & designs with clear call to action
Step 5) monitor & change
Review the success or outcome of the Campaign
Step 4) Develop Budget
How much Budget allocated
Step 1 Listen
Customers
Sentiment Analysis
Attitudes & preferences
Social Media Content
E,g
E.g
Lead
Results
Which leads to
Such as
Due to advancement of technology