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Marketing research, benefits, refers, process, why?, how?, purpose, why?,…

- - - - consumers can include conjunctions in their sentences for a better search
  - - - Awario
      - Agorapulse
      - TweetDeck
- - - - start action base on research
        
        conclude the problem and start a new strategy or campaign with the finding and put it to a test.
      - data collected should not be biased else the results would not be accurate.
      - after gathering all the data, companies would have to analyse the data
        
        common trends in the data
        
        graphs and charts to have a clearer picture
        
        pie chart
        
        histogram
        
        trend graphs
      - review the results and take actions on the recommendation given
    - - describe and study the aspects of the population demographic
      - understand the nature of the population
      - observation
      - surveys
        
        polls
        
        close-ended questions
        
        open-ended questions
    - - a process to identify a problem that has not been studied
      - understand the problem better
      - finding new data
      - finding new insights
      - interview
      - group discussion
    - - identify the extent and nature of cause and effect relationship to assess the effect of certain changes on current norms or processes
      - allows business to analyse a specific situation to understand the pattern of the relationship between variables
      - concomitant variation
        
        2 variables must be standardized
      - nonspurious association
        
        a dependent variable between a cause and effect must be a fact and should not have a third factor in the sentence
      - temporal sequence
        
        source must occur before the outcome
      - experiment