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Market Research, Article: Conducting Market Research [Link Title](https…

- - - - Actual Sales
      - customer communications
  - - - Time Efficient
      - Inexpensive
    - - Hassle: Require constant update
      - Incorrect Categorisation
      - Not specific enough
- - - - in primary data
        
        Primary data
        
        Mechanical Instruments
        
        Questionnaires
        
        Closed Ended
        
        Likert Scale Questions
        
        Dichotomous Questions
        
        Open Ended
        
        Semantic Differential Questions
    - - Experimental Research
      - Questionnaire
        
        Focus group Interviews
        
        Asking people interview
      - Observational Research
        
        Social Listening
        
        Watching people
    - - Mail
      - Telephone
      - Face to Face/ Focus Group interview
      - Online
        
        Web Analytics
        
        Social Targeting
        
        Behavioral Targeting
        
        Online Marketing Research
    - - Sampling Plan Decisions
        
        Sample Size
        
        How many people should be surveyed?
        
        Sampling Procedure
        
        How should the people be chosen?
        
        Sampling Unit
        
        Who is to be surveyed?
      - Probabilility Sample
        
        Simple Random Sample
        
        Stratified random Sample
        
        Cluster (area) sample
      - Non Probability Sample
        
        Quota Sample
        
        Judgment Sample
        
        Convenience Sample
  - - - Experiments
    - - Focus Group discussions
      - Indepth Interviews
    - - Online Surveys
      - Personal Administered Surveys
      - Observations