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Analysing the Marketing Environment, Conscious Marketing, Corporate Social…

- - - - The larger society
        
        External factors
        
        The industry as a whole instead of only the organisation itself
        
        The marketer has no control of
        
        Marketers have to adapt through
        
        Prompt observation
        
        Data analysis
        
        Forecasting
        
        Uncontrollable variables
      - Two components
        
        Microenvironment
        
        Five Factors
        
        Competitors
        
        Players in the same market
        
        Similar target customer group
        
        Important to understand their strength and weakness
        
        Market intermediaries
        
        Distribute
        
        Products or services
        
        Promote
        
        Public
        
        Potential interest in the product or service
        
        Reputation and brand of the organisation
        
        Customers
        
        Target consumer groups
        
        Suppliers
        
        Provide resoures
        
        Organisation
        
        1 more item...
        
        Operation of company
        
        Macroenvironment
        
        Political/Legal
        
        Regulation laws and government's policies
        
        Business operations
        
        Socio-Cultural
        
        Beliefs, values, customs of a group of people
        
        Opinions and view of an organisation
        
        Understand social trends
        
        Physical
        
        Natural environment
        
        Natural resources
        
        Demographic
        
        The population
        
        Size, Density, Age, Income, Gender, Occupation, Race
        
        Better insights of target/specific customers
        
        2 more items...
        
        Target group that benefits most from the product
        
        Economic
        
        Purchasing power of potential customers
        
        An individual's spending pattern
        
        Supply and demand
        
        Technological
        
        A company to constantly stay ahead
        
        New products, communication methods and marketing channels
        
        Innovation, research and development of technology
    - - Firm's immediate environment
        
        Marketing operations
        
        Ability to serve customers
      - Controllable Variables
      - Company
        
        Employees
        
        Departments
        
        Resources and equipments
        
        Shareholders
- - - - Running a business is more than just making profits
        
        Satisfying customer's needs
        
        Providing value as a company
        
        Greener production of goods and services
    - - Multiple staholders
        
        Employees
        
        Customers
        
        Market environment
    - - All leaders in a firm
        
        Dedicated to being conscious in all aspects of a business
    - - Moral values and principles in a business
- - - - Production that harms the environment
      - Child labour
      - Manipulate / exaggerate claims of products
    - - Marketers have the most direct interaction with consumers