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Digital Marketing - Coggle Diagram

- - - - The search engine helps search and presents users with websites most related to keywords they enter. Proper use of SEO helps brands place their products in the best position in an organic way.Search command optimises the amount of results returned when searching for something on a search engine.
        
        (e.g.) When 'Jordan' and 'Air Force 1' is keyed on Google, the first results are the Nike websites. By appearing first, people will be more enticed to click the Nike website first
  - - - (e.g.) When 'iphone' is typed on Google, the first result in the ads section is the Apple website followed by the Starhub website.
  - - - (e.g.) Waa Cow engaged local content creators Ryan Sylvia, who runs a popular food review show enjoyed by many Singaporeans to try their food through a sponsored tasting.
  - - - (e.g.) Nike Singapore will send newsletter subscribers email whenever there is a sale to inform subscirbers about the offer.
  - - - (e.g.) Apol SG engages young social media influencers to advertise their gaming chairs and provide them with a discount code tagged to their name. The influencers typically creates an Instagram post to advertise the brand and they will receive commission based on the amount of people who buys the chair with that specific code tied to the influencer.
- - - - (e.g.) Search engine marketing, mobile advertisements and affiliate marketing
  - - - (e.g.) Blogger sharing good locations to eat at
  - - - (e.g.) Brand's social media page and website