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Topic 5: Social Listening & Tools for Social Listening - Coggle Diagram
Topic 5: Social Listening & Tools for Social Listening
What is social listening?
Social listening is the process of continuously collecting conversations relating to your company, products, competitors, customers and potential customers
Types of Listening
Historical Data
Where marketers track past conversations based on a certain period of time
Real-Time Data
where marketers monitors real-time conversation staring from the set date
Applications of Social Listening
Historical Data
For Product Development
Example:
https://bit.ly/2YH70rb
Gain Competitive Insights
Example:
https://bit.ly/387lnbv
Competitive Benchmarking
Example:
https://bit.ly/2YI6JV4
To look out for your key influencers/influencers management
Example:
https://bit.ly/3dHR3W2
Track your Social Media Strategy/ Campaign Effectiveness/ Performance
Example:
https://bit.ly/3dGItXp
Real-Time Data
Brand Reputation
Example:
https://bit.ly/2YH7xcF
Crisis Detection & Management
Example:
https://bit.ly/2Acelpl
Listening = Learning
Tools for Social Listening
Boolean Search
Search method to command Google Search Engine to crawl for the exact content you are looking for
Example of Boolean Search
Using the 5 Basic Search Commands
NOT
""
OR
()
AND
Third-Party Social Listening Tools
Advanced tools (usually paid) to specifically listen to social media platforms, keywords and trends to deliver precise results
Example:
https://bit.ly/38cpmmX
Social Media Platforms
Track brand's presence and related keywords on major social media plaforms
Example:
https://bit.ly/2BIj7eG
Handling Negative Feedback
Example:
https://bit.ly/2ZkshWV