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social media marketing, refers, helps, types, examples, encourage, helps,…

- - - - experience using the product for the consumer
        
        use a platform to engage with the consumer
        
        allow customers to have an easy access to make a purchase
        
        using the swipe up tool in social media that directs customers to the website
        
        use the product and review it to let customers know the benefits of the product before they make a purchase
      - give information or details about the product to teach them more about the product
        
        increase loyalty with the brand
    - - Starbucks 1 for 1 offer
- - - - make action
        
        make changes with the recommendation given
      - content analytics
        
        be alert with the latest trend people are following
      - mobile analytics
        
        identify the visits that has directed consumers to the application
      - advertising analytics
        
        check if the advertisement posted is effective that attracts the audience
      - data analytic tools
        
        power bi
- - - - product description
      - size guide
      - company information
  - - - email
      - direct message
  - - - twitter
      - comment section
  - - - micro influencers
        
        these influencer who has lesser than 100k followers
        
        the influencers are generally expert in a certain industry
      - mega influencer
        
        these influencers has more than a million followers
        
        they have a diverse audience that follows them
      - macro-influencers
        
        these influencers falls between 100k to a million followers but not as famous as celebrities influencer
        
        to reach out to a mass audience that has a common interest
  - - - social media page that focus on certain topic