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Digital Marketing, attracts, is, promotes, to engage, to build, increasing…
Digital Marketing
Target Audience
Digital Platforms
Radio
Videos
Television
Digital Devices
Smartphones
Tablets
Desktops
Reach
Brand awareness
Customer-centric
Two-way communication
With customers
Relationships with customers
Loyalty
Retention
Listening and understanding
Customer's needs
Positive customer experience
Drive profits
Gain competitive advantage
Marketing
A product or service
Advertising
Generating consciousness
Digital Media
Earned Media
Free
"Word of mouth"
Online environment
News coverage
Organic Search (SEO)
Influencers / Bloggers
Public relations
Recommendation / review sites
People's opinion of the brand
Owned Media
Controlled by brand
Blogs
Websites/Mobile Apps
YouTube Channel
Social Media Platforms
Generates content
Products and services
Paid Media
Paid advertising
Word and awareness about the brand
Reach more audiences
Social Ads
Paid Search (SEM)
Display ads / Google Display Network
Mobile ads
Omni-Channel Approach
Customers with seamless and integrated shopping experiences
Every channel to work together
Unified message and image of the company
attracts
is
promotes
to engage
to build
increasing
through
such as
involves
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to reach
from
increases reach with
directly
examples
which
about their
to increase
for
through
provides
in order to
to
through
is
from
from
including
is
spread
with a goal to
provides
supports
send across