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Marketing Research - Coggle Diagram

- - - - newly collected for the project
    - - Data Collection Methods
        
        Contact Methods
        
        Sampling Plan
        
        Research Instruments
        
        Mechanical Instruments
        
        Questionnaires
        
        Dichotomous Questions
        
        Semantic Differential Questions
        
        Open-Ended Questions
        
        Likert Scale Questions
        
        Closed-Ended or Multiple-Choice Question
        
        A segment of the population selected to represent the population as a whole
        
        Sample Size
        
        Sampling Procedure
        
        Sampling Unit
        
        Probability Sample
        
        Stratified random sample
        
        Cluster (area) sample
        
        Simple random sample
        
        Non-probability Sample
        
        Judgment sample
        
        Quota sample
        
        Convenience sample
        
        Telephone
        
        Mail
        
        Interviews
        
        Online
        
        conducting research
        
        developing customer insights
        
        Social Tracking
        
        Targeting
        
        Online Behavioural
        
        Web Analytics
        
        Behavioural Targeting
        
        to
        
        1 more item...
        
        Questionnaire/ Survey research
        
        Observational research
        
        Experimental research
  - - - already been recorded before the project at hand
        
        Advantages
        
        Inexpensive
        
        Time Savings
        
        Disadvantages
        
        Definitions/Categories Not Right
        
        Not Specific Enough
        
        Out-of-date
        
        Internal Secondary Data
        
        Inputs
        
        Outcomes
        
        External Secondary Data
        
        Trade Associations
        
        Business Periodicals
        
        Census Reports
        
        Internet-based Reports
    - - Descriptive
        
        collect data by
        
        Observations, Personal-administered surveys, telephone surveys and online surveys
      - Explorator
        
        collect data by
        
        Experiments are used
      - Exploratory
        
        collect data by
        
        In-depth interviews and focus group discussions
      - https://www.cfrinc.net/cfrblog/types-of-market-research
- - - - What infomation do we need?
        
        How will it be obtained?
        
        What is the budget?