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CHAPTER 4: PROMOTION AND MARKETING :black_flag:, What is marketing?,…
CHAPTER 4: PROMOTION AND MARKETING
:black_flag:
Marketing
:check:
to move forward or to advance.
Promotional Mix
Personal selling
Direct marketing
Public relations
Advertising
Sales promotion
Publicity
Example:
Television commercial
Radio commercial
Banners
Billboards
Website
Flyers
Posters
Communication Mix
any form of non-personal promotion paid for
includes all activity not directly paid for that communicate with the event's target market
designed to supplement and extend other promotional activities (usually advertising)
Existing event should have a list of people who have previously attended the event.
Create or increase awareness of event.
Create or enhance a positive image.
Position the event relative to its competition.
Inform target market of pertinent details of the event.
Generate demand for the event.
Advice on services promotion that has been adapted for event directors.
Difficult to resolve - amount to spend on promotion.
To inform the public.
To promote the event.
To increase the number of audience.
To persuade the public about event.
What is marketing?
Advertising
:tada:
Publicity
:unlock:
Sales Promotion
:diamonds:
Direct to target market
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Roles of Promotion Mix
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Decide on Messages
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Cost
:briefcase:
Important of Promotion
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