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Digital Marketing, versus, characteristics, chracteristics, done through,…
Digital Marketing
Traditional Marketing
no tracking
high cost
low people reach
no user target
low return on investments
one way communications
Technologies
Digital TV
Customer - centric, 2 way communications
Databases
Web
Email
link: Email Marketing tips and strategies
Mobile
Digital Marketing Channels
Owned Media
Search Engine Marketing
How to optimise Search Engine Marketing
Paid Media
Affiliate Marketing
Search Engine Optimization
Link: Benefits of SEO for businesses
Earned/Shared Media
Display advertising
Opt-in e-mail marketing
Social Media/ Viral Marketing
Online Public Relations
Advantages
Engagement
Speed
Real Time Results
Targeted
24/7 Ready
Low Barriers to entry
Peronalisation
Viral
Trackable and Measureable
link: Example Companies using digital marketing
Social Media
Omni-Channel Approach
link: IKEA creates omni channel shopping experience
tracking available
low cost
high people reach
specific user target
high return on investments
two-way communications
versus
link: Advantages of digital marketing over traditional marketing
characteristics
chracteristics
done through
comes with
classified into
integrated with
promotes
such as
applies
such as
such as
such as
examples