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Marketing Environment, Conscious Marketing. Corporate Social…

- - - - resources
      - equipment
      - employees
      - overall organisation performance
        
        decision making
        
        customer relationship
      - easier to control
  - - - does not directly have an effect on the business but the industry as a whole
      - economic
        
        the success of the organisation such as the company's spending and customer purchasing power
        
        unemployment
        
        consumer purchasing power as they have no monthly income. hence, their spending pattern will change
        
        inflation rate
        
        influence people demand for different products
        
        increase in price for a product leads to lower demand for the product
        
        interest rate
        
        to the borrowing rate from the bank that requires a large sum of money to make a purchase.
      - demographic
        
        a group of potential population that organisation's use to identify their target market
        
        gender
        
        female or male
        
        income
        
        low, middle or high
        
        determines
        
        affects
        
        age
        
        15-20 21-25
      - technological
        
        the discovery and development of emerging technology trends. Advance technology has shorten the time in producing product and even provide faster service for consumers
        
        self-service kiosks
        
        electronic payments
      - natural
        
        natural resources, needed in raw materials to manufacture products for the organisation.
        
        natural gas
        
        oil
        
        coal
      - political-legal
        
        Rules and polices set by the government. if the business does not follow the rules or politics they would have to face fine or worst imprisonment
        
        lemon law
        
        copyrights, trademark, patents
      - socio-cultural
        
        to consumer behaviour, attitudes, lifestyle and cultural values
        
        what type of product or brand consumer prefer, attitude of their purchase
    - - directly affects organisation activities
      - suppliers
        
        supply needed resources or materials to the organisation
      - customers
        
        customers that the business target
      - competitors
        
        businesses that are in the same market with similar target customers
- - - - company employees
        
        healthy working environment
        
        feel motivated and increase productivity
      - the old and targeted customers
        
        latest trend
        
        increase brand awareness
        
        increase sale profit
      - competitors in the marketplace
        
        companies when a new campaign is introduce so that other companies will not lose out
      - the community
        
        businesses have to prevent and act responsibly so that it does not affect the business and society
  - - - Tom's shoes are vegan friendly products
- - - - environment
        
        the use of a range of products by reducing the use of resources and power consumption
        
        recycled materials
        
        zero environmental footprint by 2050
        
        fulfilling lifestyle such as reducing greenhouse gas in their operation
      - Community
        
        to help help a better and sustainable for society
        
        supporting South Africa Mobile Library Project by donating books to the children to help with their language
        
        providing workshops for students to learn about science and creativity using hands-on experience such as making toys
      - A company that sell electronics such as cameras
    - - a shoe retail industry
        
        to improve society lives
        
        they also donate $1 to every $3 earned
        
        giving more than a million pair of shoes to the society that is in need since 2006
        
        the company pledge to give away one pair of shoe to every pair sold
- - - - it allows consumers to know what the company campaign is and at the same time the company is promoting their brand
        
        TOMS' homepage shows customers that every product they purchase. the company will donate to one person in need