Edward de Bono Serious Creativity
Creativity
False beliefs of creativity
Some believe creativity is a matter of talent
The education system does not encourage creative thinking
The world neglect the importance of creativity
People view creativity cannot be earned
Creativity covers a wide range of different skills
Can be looked as a mystery
New ideas are produced
We do not know how creativity came about
Can be a complex & tricky process
No clear consensus to define creativity
The Practical Need for Creativity
Misperception About Creativity
The need for 'craziness'
Creativity is a natural talent and cannot be taught
Creativity that has been trained is better that natural creativity
Creativity did not select only certain people to be so
Learning creative is no different from learning math or sport
Creativity can be increased with proper techniques
Maintenance management
Maintaining your position can lead to your downfall
Your competitors may be looking ahead of you
Is no longer a sufficient concept
Cost cutting & quality programs
The old way is not the right way anymore
Doing the old things with better quality will not suddenly lead to the same success
Tasks need to be continuously modified
'Craziness’ is definitely needed in creative thinking
Thinkers need to think outside the box
New ideas generated are different from the typical ideas
Do not let the judgments of craziness ruin creativity
Craziness is different from normal thinking
Group or individual
Creativity does not necessarily have to be a group process
Individuals working on their own produce more ideas than in a group
Work at your own pace
Will generate more and fresh ideas
The Six Thinking Hats
Benefits
Leaves a great influence on decision making
To look at problems from different perspectives
Six Thinking Hats in Classroom
Black
Yellow
Red
Green
White
Blue
Will benefit your decision making in a more creative way
Help a person to avoid possible drawbacks and
To discuss the facts and other objective information about a problem
To share feelings and emotions about the issue
To present negative aspects, or worst-case scenarios, regarding any situation the encounter
To consider positives, or advantages, of the situation
To consider creative ideas that come from looking at the problem in a new way
To sum up all that is learned
Take Away Value
Tools & techniques
Creativity requires the right tools
Equipped with some specific tools to generate new ideas.
Use of tools is better instead of relying on natural talent.
Trust your intuition
Focus
Simple focus
Remain focused to your goals
Access to all reasoning and creativity.
Focus and creativity cannot be separated
The Concept Fan
Design solutions and to redefine the creativity
New ways of solving the problem
Principle of 'taking a step back'
Way of discovering alternative approaches
Evaluation
Emotions
All decisions made are greatly influenced by emotions
Balance between emotions and logic
Most relevant emotions
Greed
Laziness
Fear
Produce ideas in a new point of view