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LU8: Computer Technology for Social - Coggle Diagram
LU8: Computer Technology for Social
Social media
~a form of online media/platform/ social networking app
Social network
~ something in common (interests, passion, causes, went to the same school)
Type of social media
-social networking sites
-media sharing
-blogging & publishing networks
-discussion forums
-bookmarking & content curation
1. Social networking sites
connect with people who have similar interests and background
Eg: Facebook, Twitter, LinkedIn, Tinder
2. Media sharing
share photos, videos, and other form media
Eg: Instagram, Youtube, Tiktok, Snapchat
3. Blogging and publishing networks
publish content online
Eg: WordPress, Medium, Tumblr
Twitter also considered microblogging site
4. Discussion Forums
-share news and ideas -Eg: Reddit, Quara, Digg
5. Bookmarking & Content curation
discover, save, and share new content
Eg: Pinterest, Flipboard
6. Others
consumer review networks
- find and review business (Tripadvisor)
social shopping networks
- shop online(Etsy)
interest-based networks-
share interests and hobbies (Goodreads)
sharing economy networks
- trade good and services (Airbnb)
anonymous social networks
- communicate anonymously (Ask.fm)
Chat Apps
allow users to text, exchange files and contents(photos, videos, documents, location), call (voice,video), have group chats, play games
can be used on both mobile desktop computers.
Eg: WhatsApp, Telegram, Fcaebook Messenger, Line, WeChat
why do people use social media and chat apps?
people can share, upload, comment, rate, like, their own content/ other's content
let everyone share content that other people can share, in turn, with their online connections
place you can share / transmit information to other people
expanding the number of one's business and/ or social contacts by making connections through individuals
strengthen the relationships
people connected because they have common interests, passions and causes
connect and network with each other
Influence of social media
1. Business and Recruitment
almost every business have adopted social networking sites to promote their products, services, and gain insightful feedback.
they have Facebook and Instagram accounts and used to test their customer service.
2. Marketing and Advertising
in order to embrace the power of consumer, and attempt to engage in conversation with them
the ability to bypassing the "gatekeeper" or "middleman"and facilitate direct interactions with consumers and community is vital.
viral marketing
promote products and services
3.Journalism
allow anyone to easily share a link with large number of people without involving the traditional or mainstream media
get traffic updates to natural riots, etc.
anyone who has access to social media can report his/her version of such events
4. Politics and Public Service
allowed no-proft organization, environmental activities, political factions reach out to thousands of potential volunteers and donors
Twitter- almost all progressive politicians to promote their causes
other people can voice out opinions, share their ideas and ven communicate with the politicians in a one-to-one basis
Issues and challenges
privacy issues
addiction
online stalkers and predators
FOMO
loss of productivity at work
unhealthy influences
excessive screen time
viral news
cyberbullying
doxxing
fake news and "infodemic"
confession pages
online safety measure
use strong password.different password
for different account
set security questions and answers
click links with caution
be selective with friend request
be careful about what you share
remember to log out when you are done
social media jobs
marketing manager
art director
copywriter
customer service
graphic designer
film&video editor
PR specialist
Market research analyst
promotions manager
account manager