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Brand building - Coggle Diagram

- - - - Follow the rules of the brainstorm:
      - Think like your audience:
      - Get everyone involved:
  - - - A classic style gives you better staying power and can help you reach a broader audience. A classic style tells people that you are reliable and down to earth.
    - - They instantly remind you of the past and evoke romantic feelings of nostalgia. A vintage logo tells customers that history is important to you and that whatever you sell is done right.
    - - A minimalist and modern style shows your customers that your brand is up-to-date, cool and knows what counts.
    - - Fun and quirky style tends to be colourful and cute and often uses symbols or illustrations to create a positive and friendly vibe.
    - - this brand is individualistic and stands for handmade quality.
  - - - IBM, CNN, HP, HBO
    - - VISA, coca cola,Google
    - - emblematic
      - Apple, Twitter, Target
    - - KFC, Mr Peanut
      - appeal to young children or families
      - a highly detailed illustration may not print well on a business card
    - - doritos, burder king, lacoste