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Social Media Marketing, Key Advantages, Engagement, 4E Framework, 3 Step…
Social Media Marketing
Key Advantages
Brand recognition and awareness
link: 30 ways to increase brand awareness on social media
Organic audience growth
Customer insights
Improve brand loyalty
Reach wider and more diverse communities
Opportunities for CSR effrts
Reaching new groups of the target audience
Driving leads with content marketing
Contributes to better SEO
Engagement
Information
Information Effect
Connected
The Connected Effect
Network
The Network Effect
Micro influencers
Macro influencers
link: Macro-influencer Chloe promotes Listerine
Celebrities influencers
Dynamic
The Dynamic Effect
Timeliness
The Timeliness Effect
fundamental drivers
4E Framework
Experience
link: IKEA introduces the experience of their clean energy products
Excitement
Educate
Engage
3 Step Strategy
Marketing Campaign
Identify strategy and goals
Campaign: experiment and engage
Identify target audience
Develop budget
Monitor and change
link: 7 Best Marketing Campaigns so far
Analyze
Sentimental Analysis
Attitudes
Preferances
Main Categories
Traffic
Vistors
Data from other sites
Do
Listen
Types of Social Media
Social Networking Sites
Facebook, Linkin
Media Sharing Sites
Youtube, Instagram
Link: 15 Ecommerce that are killing it on Instaram
Thought Sharing Sites
Blogs, Twitter
link: Examples of brands using Twitter Effectively
comes with
follows by
which is
drivers of
like
leads to
aided by
aided by
extended by
aided by
aided by
ranges from
categorized by
marketed by
step 1
step 2
discover
done through
step 3
Categorized into
developed by
step 1
step 2
step 3
step 4
step 5
examples
examples
examples