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Marketing Research :smiley::check:, IS THE, OF, TO IMPROVE, CONSISTS OF,…
Marketing Research
:smiley::check:
Systematic & Objective
Identification
Information
Management Decision-Making
Collection
Dissemination
Use
Analysis
Process :check:
Define the problem :memo:
Develop research plan
Implement research plan
Interpret and report findings
Data Visualisation Tools
Tableau
Power BI
Google Charts
QlikSense
Develop Strategies & Campaigns
Analyse Data
Trends
Patterns
Objectively
2 Types of Data
Secondary
Already recorded before the project
Advantages
Time saving
Inexpensive
Disadvantages
Outdated
Definitions not right
Not specific enough
Internal
Inputs
Outcomes
External
Census reports
Trade associations
Business periodicals
Online reports
Primary
Newly collected for the project
Sampling Plan
Probability sample:memo:
Non-probability sample :memo:
Research Instruments
Questionnaires
Semantic Differential
Likert Scale
Dichotomous
Demographic
Open-ended
Close-ended/Multiple-choice
Problems
Two-questions in one
Non-exhaustive Question
Ambiguous Question
Non-mutually exclusive answer
Leading Question
Unanswerable Question
Contact Methods
Mail
Face-to-Face interview
Telephone
Online
Customer's Buyer Research
Industry Trends
Extremely Valuable :CHECK:
Improve user experience
Understand why customers leave
Avoid assumptions
Understand Consumers
Customer's Needs & Wants
Target Audience
Influences :memo:
Ways :check:
Determine feasibility of new business
Identify/develop potential new markets
Adapt to changing marketing trends
Test demand
Ensure optimal product placement
Improve/innovate business
Boost promotional campaigns
IS THE
OF
TO IMPROVE
CONSISTS OF
ARE FACTS AND FIGURES
ARE FACTS AND FIGURES
TO COLLECT
CAN BE COLLECTED BY
CONSISTS OF QUESTIONS SUCH AS
HAVE POTENTIAL
USING
TO FIND
TELLS YOU ABOUT
WHICH ARE
TO
CAN BE USED IN THESE
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:memo: = Comment attached with node