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Social Media Marketing :smiley::check:, ARE, THAT, TO FACILITATE, USES THE…
Social Media Marketing
:smiley::check:
4E Framework :check:
Educate :memo:
Engage
Brand
Excite :memo:
Relevant offers
Experience
Products
Virtual Reality
Digital Tech
Augmented Reality
The Wheel of Social Media Engagement
5 Drivers
Network Effect
Dynamic Effect
Information is Exchanged
Network Participants
Back-&-Forth Communication
Connected Effect :MEMO:
Outcome
Humans' Need to Connect
Other People
Every post is spread instantaneously
Types of Influencers
Macro :memo:
Celebrities :memo:
Micro :memo:
Timeliness Effect
Engage with the Customer
Right Place & Time
Responding in a Timely Manner
Information Effect
Relevant Infomation
Spread by Firms/Individuals
Other Members
Strategy
3 Step Process :check:
Listen
Sentiment Analysis :MEMO:
Content
Customers' Attitudes
Customers' Preferences
React Accordingly
Contextual Understanding :check:
Cannot solely be accessed by a machine :MEMO:
Not all sentiment can be simplified :MEMO:
Analyse
Data
Traffic
Insights Provided :memo:
Metrics
Reach
Followers
Engagement
Impressions
Profile Visits
Shares/Reposts
Visitors
Do
Social Media Marketing Campaign :check:
Identify strategy and goals
Identify target audience
Campaign: experiment and engage
Develop budget
Monitor and change
Marketing Effort
Reinforce Sentiments
Service
Brand
Product
Online & Mobile Technologies
Distribute Content
Interpersonal Interactions
Types of Sites
Social Networking
Facebook
Excitement around the product
LinkedIn
Thought Sharing
Twitter
Blogs
Share reviews
Media Sharing
YouTube
Engage and share experiences mainly through media
TikTok
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:smiley: = Main node
:check: = Link attached to node
:memo: = Comment attached to note