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Digital Marketing :smiley:, IS MARKETING THAT USES, SHOULD ADOPT AN,…
Digital Marketing :smiley:
Digital Touchpoints:memo: :check:
3 Types of Media
Earned
Social Media :memo:
Advantages
Organic Growth :memo:
Wider Audience
Customer Insights :memo:
CSR :MEMO:
Brand Loyalty
Brand Recognition
Owned
Websites :memo:
Paid
Search Engines :MEMO:
Advantages
Available 24/7
Low barrier to entry :memo:
Engaging :memo:
Viral
Personalised
Speed
Targeted :memo:
Trackable and Measurable :memo:
Real-time results
Omnichannel Attribution Model :memo: :check:
Trends
Consumer research behaviour
Consumer purchasing behaviour
Marketing strategy :memo:
Consumer Needs :memo:
Multi-channel experiences :memo:
Unified
Message
Voice
Brand
Excellent customer experience
Equips agents
Personalised service
Value & Relevance :MEMO: :CHECK:
Target Audience
Positive service
Type of Business :CHECK:
B2C
Social Media Marketing
Potential customers who might not know you exist
Paid Social Ads
B2B
Paid Search
Niche Audiences :MEMO:
2020 Trends :check:
Chatbots :memo:
Video Marketing :memo:
Interactive Content
Virtual Reality
Augmented Reality
Quizes/Polls
Voice Interaction
Siri
Google
Alexa
IS MARKETING THAT USES
SHOULD ADOPT AN
IDENTIFIES
IN
INTEGRATES
TO CREATE A
PROVIDES
AND
TO DELIVER
CONTRIBUTES TO BETTER
TO OFFER
TO OFFER
TO THE
VARIES FOR EACH
BENEFITS MORE WITH
BENEFITS MORE WITH
TO REACH
AS MOST COMPANIES HAVE SPECIFIC
HAVE
HAVE
WHICH HAS
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