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segmentation, targeting and positioning, positioning web link here,…
segmentation, targeting and positioning
process of
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segmentation
identify bases of segmentation
determine characteristics of each segment
find objectives
use segmentation methods
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geographic segmentation
demographic segmentation
behavioral segmentation
psychographic segmentation
combining methods to be more effective
evaluate the effectiveness
identify competitors
substantial market
reach customers
responsive customers
profitable
reach potential buyers
achieve objectives
positioning
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perceptual mapping
define customer perceptions
identify competition position
determine consumer preferences
decide on a position
positioning methods
value proposition
competition based
showcase expertise
pricing
price
gives customer an understanding of product
targeting
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target strategies
mass marketing
identical produucts
easy to substitute
niche marketing
specific audience
one type of product
differentiated marketing
different products
more expensive but wider audience
micromarketing
per customer order
custom orders
target audience
will it reach their audience?
such as
such as