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DIGITAL MARKETING, definition, examples, characteristics, relevant link,…
DIGITAL MARKETING
Involves applying technical methods to attract consumers and support marketing strategy
websites, email, phones, television
Customer-centric
https://blog.hubspot.com/marketing/what-is-digital-marketing
Digital Marketing Channels
Digital Touchpoints
Owned Properties
Own website, mobile site, app, email marketing, online service
Paid Media
SEM, Social Ads, Mobile Ads, Display Ads
Earned / Social Touchpoints
SEO, Social Media Platforms, Content Partners, Public Relations
Mobile, Display, Search, Email, Chatbots, Videos, Analytics, Influencers
Search Engine Marketing (SEM)
Encourages click-through to website when users key in related points in the search engine
https://blog.hubspot.com/insiders/seo-sem-faqs
Search Engine Optimization (SEO)
Improves the publicity of website as it will appear more often when consumers are using search engine
Offline Touchpoints
Paid Media
Tv ads, print ads, magazine ads, media sponsorship
Earned / Social Touchpoints
Community events, sponsorships, partnerships
Owned Properties
Own telemarketing, service counters, staff, planned events
Types of media
Earned/Shared Media
Owned Media
Paid Media
https://referralrock.com/blog/paid-owned-earned-media/
Advantages of Digital Channels
24/7 Accessibility
Low barrier of entry
Personalized to increase effectiveness
Allows 2 way communication
Viral which increases engagement
Speed
Trackable & Measurement
Real-Time results
Targeted
https://mytasker.com/blog/benefits-of-digital-marketing/
Omni-Channel Approach to Marketing
Provides customers with a seamless and easy shopping experience
Makes use of multi-channels and ensures that they are well integrated
Starbucks
https://blog.hubspot.com/service/omni-channel-experience
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