Please enable JavaScript.

Coggle requires JavaScript to display documents.

Analysing the Marketing Environment, Conscious Marketing, Corporate Social…

- - - - Being aware of trends and focusing on them for more awareness and better brand equity and increased sales
        
        (e.g.) Adidas's yeezy brand with Kanye West was very popular and limited, hence Adidas produced yeezys on a larger scale to ensure fans of the shoe manages to get a pair.
    - - Firm can gain a greater market share through conscious marketing and competitors will follow
        
        (e.g.) Adidas and Parley for the oceans created sneakers made from recycled ocean waste and Nike did something similar, creating Space Hippie, which was a collection of sneakers made up of space junk.
    - - Organisation ensures employees and their families are safe
        
        (e.g.) Implementation of safe distancing and temperature taking if staff has to return to work in Phase 2 of circuit breaker.
    - - Firm must act responsibly to not cause harm to society
        
        (e.g.) Take note of noise pollution to maintain peace in the community
  - - - (e.g.) Koufu's vendors stopped giving out straws in Polytechnics and will continue this initiative with more outlets island wide.
  - - - (e.g) Proving masks during the Covid-19 pandemic
      - (e.g.) Sky Greens in Singapore developed vertical farming, which helped increase production of vegetables
- - - - (e.g.) Child Labour
    - - (e.g.) Poverty and hunger
    - - (e.g.) Air pollution produced from cutting of trees
- - - - Shared values and the way of life among a group of people
        
        (e.g.) School culture in Singapore requires all Primary and Secondary school students to wear uniforms
    - - Characteristics of a group of people
        
        Generational cohort
        
        The different generations people were born in
        
        Income
        
        Purchasing power of people
        
        Education
        
        Level of education people receive
        
        Gender
        
        Ethnicity
        
        Different ethnic groups
        
        (e.g.) Singapore is home to many different ethnic groups and celebrate all ethnicity's holiday, Hari Raya for Malays, Chinese New Year for Chinese, and Deepavali for Indians.
    - - Privacy concerns
        
        Cookies are on websites, which tracks what people click on
      - Greener Consumers
        
        (e.g.) Metal straws are used by many people these days
      - Health and wellness concerns
        
        (e.g.) More people interested in their health led to more fitness content creators emerging online teaching people exercises
    - - Technology impacted marketing
        
        (e.g.) As technology advances, social media marketing emerges
    - - Factors that affect buying power and patterns
        
        Inflation
        
        When prices increase, people's buying power decreases
        
        Consumer confidence
        
        Consumers are optimistic when unemployment rate is low and GDP growth is high, and will spend more.
    - - Comprises of political parties, government organisations legislation and laws
        
        Have different restrictions for businesses which influence marketing decisions
        
        (e.g.) The protecting competition law prohibits monopolies and activities. These ensure there is a fair competition among firms.
        
        (e.g.) Lemon Law protects consumers against defective goods