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Chapter 10: Developing Merchandise Plan - Coggle Diagram
Chapter 10: Developing Merchandise Plan
Retail assortment strategy
Width of assortment
Number of distinct goods/ service category (product line) a retailer carries
Depth of assortment
Variety in any one goods/service category (product line) a retailer carries
Merchandising
Definition : Activities involved in acquiring particulargoods and/or services and making them available at the places, times, and prices and in the quantity that enable a retailer to reach its goals.
Merchandise Plan
Innovativeness
Timing
Brands
Assortment
Allocation
Forecast
Factors in planning Merchandise
Innovativeness
Target market
Retailer image
Fashion trends
Competition
Customer segments
Goods/service growth potential
Risks
Profitability
Amount of investment
Responsiveness to customer
Constraint desicion making
Declining good
Quality
Constraint desicion making
Perceived good benefits
Personnel
Customers service offered
Profitability
Manufacturer vs private brands