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Chp 10: Developing Merchandise Plans - Coggle Diagram
Chp 10: Developing Merchandise Plans
1) Merchandising
Definition
Activities involved in acquiring particular goods and/or services and making them available at the places, times, and prices and in the quantity that enable a retailer to reach its goals
Devise Merchandising Plan:
Assortment
Brands
Timing
Allocation
Forecasts
Innovativeness
2) Factors in Planning Merchandise:
b) Quality
Profitability
Manufacturer vs private brands
Customer services offered
Personnel
Perceived goods benefits
a) Innovativeness
Target market
Goods/service growth potential
Fashion trends
Retailer image
Competition
3) Retail Assortment Strategies
Width of assortment
Depth of assortment