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Chapter 10: Developing Merchandising Plans - Coggle Diagram
Chapter 10: Developing Merchandising Plans
1. Merchandising
Definition
-Activities involved in acquiring particular goods and/or services and making them available at the places, times, and prices and in the quantity that enable a retailer to reach its goals.
Device Merchandising Plan :
Innovativeness
Assortment
Brands
Timing
Allocation
Forecasts
2. Factors in planning merchandises
Target Market
Goods/Service growth potential
Fashion Trends
Retailer Image
Competition
a) Innovativeness:
b) Quality
Profitability
Manufacturer vs. Private brands
Customer services offered
Personnel
Perceived Good Benefits
3. Retail Assortment Strategy
i. Width of assortment = number of distinct goods/service categories (product lines) a retailer carries
ii. Depth of assortment = variety in any one goods/service category (product line) a retailer carries