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BRM - CH6 - Problem Definition, Problem: When there's a difference…

- - - - it usually begins with an interview between the researcher and management
        
        Interview Process
        
        Develop several alternative problem statements
        
        Think about potential solutions to the problem
        
        make lists, free association techniques
        
        use interrogative techniques, asking multiple what, where, who, when, why, and how questions
        
        Be open minded and consider all ideas from the start
  - - - Proving, interview technique that tries to draw deeper and more elaborate explanations from the discussion
        
        what do you think caused the change?
        
        Try different perspectives
        
        Researchers must make sure they have identified all relevant symptoms to the problem
        
        Researchers must make sure they have identified all potential causes to the problem
        
        Identify the relevant issues from the symptoms
        
        What has changed?
  - - - Decision statements capture these objectives in a way that invites multiple solutions
      - multiple solutions are encouraged by using plural nouns to describe solutions
      - Decision statements must be translated into research objectives
  - - - Types of Variables
        
        Continuous variable, a variable that can take on a range of values that correspond to a quantitative amount
        
        Categorical variable, variable that indicates membership in some group
        
        Classificatory variable, classifies units into categories, sometimes they are used to represent a small number of values
        
        Dependent variable process outcome or a variable that is predicted and/or explained by other variables
        
        Independent Variable variable that is expected to influence the dependent variable in some way
        
        Superfluous variables, those that are neither relevant nor actionable
  - - - a formal hypothesis has considerable practical value in planning and designing research, it raises crucial questions about the data required
    - - if the criterion to be measured turns out to be higher than some predetermined level, management will do A, if its lower, management will do B
  - - - The research proposal, a written statement of the research design
        
        The proposal as a planning tool
        
        data requirements
        
        research procedures
        
        all ambiguities must be addressed
        
        The proposal as a contract
        
        It serves as a formal funded business research
        
        The anticipation of outcomes
        
        Dummy tables, tables that show exact representations of the actual tables that will show results in the final report