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Marketing Research, internet, books, previous studies, using, then,…
Marketing Research
types of data
web link here
primary data
self collected
recent
conduced during research
more relavant
specific for your research
expensive
have to search for it
time consuming
hard to obtain
secondary data
easily accessed
from anywhere
cheap
not as relavant
no longer useful
outdated
quick to find
process of research
web link here
identify the problem
use findings to solve problem
implement change
find research objective
create research plan
gather data
conduct research
review findings
find the relevant information
how can the information help
survey
questionnares
exploratory research
specific research
internal research
public research
most important step
constructing a survey/questionnaire
web link here
types of questions
open-ended questions
closed ended questions
demographic questions
dichotomous questions
likert scale questions
semantic differential questions
avoid biased questions
make it inclusive
avoid leading questions
use relevant questions only
good questionnaires should have
internet, books, previous studies
using
then
disadvantages
advantages
advantages
disadvantages
when making