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Analysing - Coggle Diagram
Analysing
Marketing Ethics
define as
area of applied ethics which deals with the moral principles behind the operation and regulation of marketing
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example
TOMs company donates 60 million pairs of shoes to needy and 400,000 glasses to visually impaired that lack access to ophthalmological care. Every one pair of shoes purchased, they would give one to a needy family
Everlane company shows the customer a detailed cost breakdown where customer can see the profit margin for each item
Conscious Coffees company have a cafe live hood programmed that empowers people in developing countries to own and operate their business through training and support. They helps farmers to learn new techniques to maximise yields.
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Marketing environment
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refers to
the factors and forces affecting the ability of a
company to build and maintain a successful customer relationship
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