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Market - Coggle Diagram

- - - - https://smallbusiness.chron.com/importance-product-positioning-marketing-plan-24275.html https://www.yourarticlelibrary.com/marketing/product/top-10-benefits-of-product-positioning/48605
  - - - https://www.shopkick.com/partners/blog/3-types-of-product-positioning-strategies-and-how-to-best-leverage-them-fc/
  - - - https://www.lucidchart.com/blog/what-is-product-positioning
  - - - https://www.marketing91.com/positioning-strategies/
- - - - example
        
        life style
        
        personalty
        
        values
        
        beliefs
    - - example
        
        Age
        
        Income
        
        life cycle
        
        Religion race
        
        Nationality
    - - example
        
        region
        
        cities
        
        countries
    - - benefits
      - loyalty
      - usage rates
      - occasions
  - - - https://www.imsmarketing.ie/business-strategy/the-importance-of-market-segmentation/
- - - - helps company
        
        gain strong knowledge of segment’s needs
        
        earn higher return on its investment.
        
        specialize its production, distribution, and promotion
      - can causes
        
        Competitor to invade the segment
        
        Company to pay high costs for change in fashion, habit, and attitude
    - - Undifferentiated Marketing
      - Differentiated Marketing
    - - https://www.yourarticlelibrary.com/economics/market/market-targeting-introduction-definition-procedure-and-methods/48609
  - - - https://smallbusiness.chron.com/identifying-target-market-important-company-76792.html