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SOCIAL MEDIA MARKETING - Coggle Diagram
SOCIAL MEDIA MARKETING
4 Objectives to be fulfilled through this marketing (4E Framework)Link Title
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5 Drivers of Social Media Engagement
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Information
Marketers need to use their customer profile to make ads catered to their taste. E.g. a funny and cute advertisement for gummy bears so that kids will be encouraged to tell their parents about the brand
Connect
The easy and interesting way that social media offers to satisfy people's need to connect with others can be used to advantage. If your product/service is liked/disliked, people can talk about it and gather around people who have similar opinions
Network
Social media's nature is such that information is spread so quickly and easily because people have that many connections which are tightly-knit due to the interconnected web that social media creates
Dynamic
Social media allows people to banter with each other to develop conversations or solve arguments. This dynamic nature allows people to discuss about a product/service in detail and talk about what they like and dislike with justifications. This helps firms mold their marketing efforts into winning the customer over with good reasoning
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Advantages of social media
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