Chapter 10:- Developing Merchandise Plans - Coggle Diagram
Chapter 10:- Developing Merchandise Plans
1) Merchandise:- Definition is activities involved in acquiring particular goods and/or services and marking them available at the places,times,and prices and in the quantity that enable a retailer to reach its goals.
2) Factors in Planning Merchandise
Devise Merchandise Plans:-
Goods/services growth potential
Responsiveness to consumer ,Amount of investment
Profitability, Risk, Constrained decision marketing
Profitability, Manufacturer vs private brands
Customer services offered, Personal
Perceived goods benefits, Constrained decision making
3) Retail Assortment Strategy
Width of assortment :- Number of distinct goods/services categories (product lines) a retailer carries.
Depth of assortment :- variety in any one goods/services category (product line) a retailer carries.