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MARKETING ENVIRONMENT, CONSCIOUS MARKETING, CSR & MARKETING ETHICS,…

- - - - Aim on catering to consumers' wants and needs
    - - Marketers should take note of competitors'strengths, weakness and activities
    - - Works with the company to create an efficient manufacturing system
  - - - Country Culture
        
        Dressing, Symbols, Physical Surroundings, Ceremonies, Food Preference
      - Regional Culture
        
        Region where people subside affecting their life aspects such as food taste and preference
    - - Generational Cohort
        
        Gen Z, Gen Y, Gen X, Baby Boomers where they have shared experiences and purchase behaviours
      - Income
        
        Purchase power affected by income
      - Education
        
        Educations affects income which ultimately is tied to purchase power
      - Gender
        
        Change in gender roles and mindfulness of inclusiveness
        
        https://www.channelnewsasia.com/news/asia/south-korea-mens-makeup-shaping-beauty-industry-11763050
      - Ethnicity
        
        Aim to change marketing strategy to meet the wants and needs of everyone regardless of ethnicity
    - - Protection of competition, trademark and consumers and mindfulness of advertising and promotion related legislation
    - - Consumer Confidence
        
        How consumers feel about the economy's progress
      - Inflation
        
        Affects company's marketing budget
    - - Health and Wellness Concerns
        
        Consumer's heath consciousness affects their purchase decision
      - Greener Consumers
        
        Consumers who are environmentally conscious tends to purchase items that are sustainable
      - Privacy Concerns
        
        Consumers concerned about privacy are more cautious
    - - Technological advancements has led to change in products, communication and retail channels
- - - - Dedication of firm to change its company's culture and be conscious at all times
        
        https://www.straitstimes.com/singapore/education/ntu-to-ban-free-plastic-bags-from-oct-1
    - - Society
        
        Community
        
        Community
        
        Environment
        
        Failure of responsible marketing can harm the company and its stakeholders
      - Marketplace
        
        Partners
        
        Competitors
        
        Follows the conscious marketing decision of one company in the industry
        
        https://www.marketingprofs.com/podcasts/2018/34190/conscious-marketing-nichole-kelly-marketing-smarts
      - Customers
        
        Potential Customers
        
        Current Customers
        
        Conscious marketing aims to raise awareness and leads to brand equity which ultimately improves sales
      - Employees
        
        Employees' family
        
        Employees
        
        Keep working environment safe and threat-free and consider the well-being of their employees
    - - Decisions and actions are based on marketing ethically
        
        Selling products that you are aware that the customers will not need / benefit out of
    - - Marketers should acknowledge the purpose of the company and business to ensure that engagement with customers and outcome are being considered
        
        Starbucks
- - - - attracting consumers with deceptive and false advertising
        
        https://www.wordstream.com/blog/ws/2017/09/20/ethical-marketing
- - - - https://www.investopedia.com/terms/c/corp-social-responsibility.asp