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Socialization of the Mass Media - Coggle Diagram
Socialization of the Mass Media
The media affect socialization because its influences values, beliefs, attitudes, and behavior.
The mass media are shapers, spreaders, and transformers of culture.
The mass media are spreaders of culture in that they extend our capacity as human beings to process information and, in so doing, transform us in some ways.
The mass media are transformers of culture in that new media create new environments, as well as new ways of looking at existing environment.
An example of how media shapes, spreads, and transforms culture is the trilogy of books and movies, The Hunger Games. heroine Katness Everdee.
The media is known for its influence on gender stereotypes, shaping and spreading them by the way it characterizes males and female.
, “The medium is the message,” meaning that media are external extensions of the human being and “the ‘message’ of any medium is the change of scale or pace or pattern that it introduces into human affairs".
Advances in television broadcasting have created changes in the sleep habits, meal arrangements, use of leisure time, and conversation patterns of millions of u.s. families.
“It is not what the media does to people but what people do with the media".
The media and their messages can change experience, enhance experience, or interfere with experience.
The electronic media revolution causes us to perceive ourselves differently from the way people did 60 years ago.
Even though media technology has changed, concerns regarding its influence on children remains the same.
“In general, proponents of media innovation argue that the new technology benefits children by opening up new worlds to them, while opponents argue that new media might be used to substitute for real life in learning ethical principles, undermining children’s morality".
While interactive media, such as computers, game consoles, and cell phones potential for expanded learning and socialization of children, they also increase the risk of exposure to content and experiences that may be inappropriate for children.
In order to understand the impact of the media on children, we must examine the broadcast system under which radio and television operate and the macrosystem influences on it (politics, economics, technology).
“Television is a particularly appealing medium to young children in part because many of its images and modes of representation are readily understood; it does not require the child to learn a complicated system of decoding as does reading".
The more time people spend “living” in the television world, the more likely they are to believe social reality as portrayed on television.
Young children from economically and educationally disadvantaged backgrounds spend even more time watching TV than do children from more affluent, better-educated families.
If children have few experiences listening to others, responding to them, negotiating, and compromising, their socioemotional development will be negatively affect.
Time spent watching TV is time that potentially could be used for physical activity.
There is evidence linking heavy media consumption and obesit
Studies have linked tobacco and alcoholic beverage ads with increased use among young people.
The way screen media presents information affects an individual’s perception of reality. The form, style, and content of a show may influence how one perceives.
When violence is justified, goes unpunished, or shows no harm or pain to the victim, it is also more likely to influence viewer behavior.
Television has important socializing potential.
Movies influence manners, attitudes, and behavior
The media contribute to children’s learning by enabling them to observe role models behave on screen.
Media used for entertainment may displace important developmental activities such as play, hobbies, games, sleep, studying, reading, physical activities, and social engagements, especially conversations with family and friends.
Watching TV and movies impacts:
(1) socioemotional development and relationships.
(2) physical development and health,
(3) psychological development and behavior.
(4) cognitive development and achievement.,
(5) moral development and value.