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MARKETING AND PROMOTION - Coggle Diagram
MARKETING
AND PROMOTION
the role of
marketing
Market
segmentation
travel motivation
demographic
geographic
psychographic
The marketing mix
4Ps
3 extra Ps
USP
4Cs
SWOT
analysis
Strenghts
Weaknesses
Opportunities
Threats
Life cycle of
tourist destinations
1 - Exploration
2 - Involvement
3 - Development
4 - Consolidation
5 - Stagnation
Decline/Rejuvenation
Market research
primary data
secondary data
Analysing data
line graph
table
bar chart
pie chart
Promotional
methods
Advertising
Sponsorship
Product placement
Fairs and exhibitions
Sales promotions
Point-of-sale material
Digital promotion
website
social media and apps
direct e-mails
Marketing and
Promotion
in practice
Adverts
Leaflets and brochures
Websites
Circular letters and newsletters
Promotional phone calls
Promotion at a fair