Please enable JavaScript.
Coggle requires JavaScript to display documents.
Digital Marketing - Coggle Diagram
Digital Marketing
Advantages of Digital & Social Media
Always on
Low barrier to entry
Targeted
Personalisation
Engagement
Viral
Speed
Trackable & Measurable
Real-Time results
Brand recognition & awareness
Organic audience growth
Customer insights
Improve brand loyaity
Reach wider and more diverse communities
Opportunities for CSR efforts
Reaching new groups of the target audience
Driving leads with content marketing
Contributes to better SEO
https://www.webfx.com/blog/marketing/benefits-of-digital-marketing/
The Omni-Channel Approach to Marketing
provide customers with a competely seamless ad integrated shopping experience
by creating
unified messgae
brand
voice
Omni-Channel Experinces
uses multi-channels
.
https://blog.hubspot.com/service/omni-channel-experience
is about
applying technologies
Example: Email ,Web, Databases and Television
to support marketing
Customer-Centric
two-way communication
Communication is focusd on the customer
the art of seduction
Marketers need to
continue to stay attracted to them
make the target be attracted to them
get the attention of their target
Digital Marketing Channels
Types
mobile
display
remarketing
affiliates
email
PR
seach (SEM/SEO)
https://www.weidert.com/blog/difference-between-seo-vs-sem
personalisation
prigrammatic Ads
chatbots
automation
analytics
content
videos
social media
influencers
web
https://www.simplilearn.com/paid-owned-and-earned-media-differences-article
Paid Media
Owned Media
Earned Media