Loyalty and patriotism

Fear and insecurity

Hip-pocket nerve

Tradition and custom

Family values

Common sense

Authority

Sense of justice

Deductive

Inductive

Evidence (including statistics, graphs and diagrams)

Reason and logic

Emotive

Analogy

Alliteration

Connotations and loaded words

Cliche

Exaggeration, overstatement and hyperbole

Inclusive language

Irony

metaphor and simile

pun

Repetition

Rhetorical question