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Capture - Coggle Diagram

- - - - Fills Gap
      - Healthier Options
      - Better Availability
    - - Compare Pricing Structure
      - Market Research
      - Beat Competitor Prices
    - - Habits Unchanged
      - Existing Product
      - Existing Customer Base
  - - - In-person Interviews
      - Surveys
      - Product Feedback
    - - Market Research
      - Research Competitors
      - Conduct Focus Group
    - - Determine Target
      - Mail Marketing
      - On-site Marketing
    - - Review Trends
      - Product Development
      - Customer Feedback