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Social Media Marketing, has more, example, through, such as, by having,…

- - - - Promotion
  - - - Blogs
  - - - Showing how the product work through Instagram Live
  - - - "Buyable" button on Instagram to allow purchases
      - Digital Marketing Tools
        
        Mobile Applications, Online Videos
- - - - Facebook
        
        Why Facebook is beneficial for marketing
        
        https://blog.hootsuite.com/how-to-advertise-on-facebook/
  - - - Educate & Engage Users
    - - Why twitter is beneficial in educating & engaging users
        
        https://blog.hubspot.com/blog/tabid/6307/bid/25084/the-ultimate-cheat-sheet-for-expert-twitter-marketing.aspx#:~:text=What%20is%20a%20Twitter%20marketing%20strategy%3F,through%20the%20social%20media%20platform.
  - - - Instagram, TikTok
        
        Connect People Easily
        
        Why Instagram is great platform for marketing
        
        https://www.campaignmonitor.com/resources/knowledge-base/is-instagram-good-for-marketing/#:~:text=With%20over%20800%20million%20unique,direct%20purchases%20through%20the%20platform.
- - - - Firms/Individuals
        
        Other Members
    - - Cute
        
        Surprising
        
        Interesting
  - - - To know what people are interested in, and their own interest/opinions
        
        Satisfies Human's Innate Need to connect with people
        
        Different Types of Information
        
        Location
        
        News Articles
  - - - Network Participants
        
        Back-and-Forth Communications
        
        Active & Effective Manner
        
        Promotes Engagement
        
        Encourage Purchasing
  - - - Customer's Buying Intention
  - - - Social Media
        
        Engaging Influencers To Extend Network Effect
        
        3 Types of Influencers
        
        Micro
        
        Real & Authentic
        
        Engagement
        
        Less than 10K Followers
        
        Tight-knit Relationship with audience
        
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        Samsung Uses MicroInfluencers
        
        Campaign Defending Green Chat Bubbles
        
        Boost Awareness
        
        https://www.mobilemarketer.com/news/samsung-boosts-awareness-with-microinfluencer-campaign-defending-green-chat/567297/
        
        Macro
        
        Visibility
        
        Awareness
        
        Less Than 50K Followers
        
        A large, Diverse Audience with a Broader Reach
        
        1 more item...
        
        Celebrities
        
        Famous People
        
        More than 1M Followers
        
        Highly Professional and Covers Vast Audience
        
        1 more item...
        
        Large Marketing Potential
        
        Influencer Marketing has Great Value
        
        https://blog.hubspot.com/marketing/how-to-work-with-influencers
        
        89% say it works just as well or even better than other marketing channels
        
        49% of consumers today depend on influencer recommendations for their purchase decisions.
        
        71% of marketers say the quality of customers and traffic from influencer marketing is better than other sources.
        
        80% of marketers say influencer marketing is effective
        
        Vast Connections
- - - - Sentiment Analysis
        
        Social Media Content
        
        Attitudes & Preferences
  - - - 5 Types of Analytics
        
        Content
        
        Understand The Popularity on a Firm's Website
        
        Page Load Times & Site Navigation
        
        Social
        
        Track Effectiveness of Social Media Programs
        
        Conversion
        
        Moving Beyond Page Views & Visitor Counts
        
        Sales / Important Actions
        
        Advertising
        
        Track Effectiveness of Social, Mobile Search & Display Advertisements
        
        Mobile
        
        Track Websites Access from Mobile Devices
      - Main Categories of Analysis
        
        Determine Traffic
        
        Learn Who Are The Visitors
        
        Analyse Data From Other Sites
  - - - Social Media Marketing Campaign
        
        5 Steps To Do
        
        Step 1) Identify Strategy & Goals
        
        What The Firm Wants To Promote & Achieve Through Its Campaign?
        
        Step 2) Identify Target Audience
        
        Who The Firm Is Targeting?
        
        Step 3) Campaign: Experiment & Engage
        
        Develop Eye-Catching Images & Designs, with Clear Call-to-action
        
        Step 5) Monitor & Change
        
        Review The Success Of The Campaign
        
        Step 4) Develop Budget
        
        What Is The Firm Budget?