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sony without connections, 9f792986b6df0637ee27fe0fa0acf601, ericsson-logo…
Finance
Coca-Cola purcha sed Columbia pictures Entertainment in 1984 for $750 million and sold it to Sony after 5 years for $3.4 billion. Columbia Pictures is now under the division of Sony Pictures Entertainment.
In 2016, Sony has created Sony innovation fund. The fund is dedicated to engaging with early stage companies and creating innovative technology, content and services. Additionally, Sony's eventual goal for this fund is to build their global network and expand their brand.
Using the Sony innovation fund, Sony has invested in 48 technology companies from Europe, Israel, Japan, and North America, such as H2L, Awakens, and WAmazing.
Sony ordinary shares are listed on the Tokyo Stock Exchange. On the other hand, in the United States, Sony shares are listed on the New York Stock Exchange as American Depositary Receipts. Each Sony ADR represents 1 Sony ordinary share.
Sony bought Ericsson, which is a telecommunication, internet and cable corporation in 2012, and reintroduced it under the name "Sony Mobile Communications".
In 1988, Sony bought CBS Record Group for $2 billion, and renamed it as "Sony Music Entertainment". Its contracts with artists like Micheal Jackson and Beyoncé helped it earn a lot of revenues.
In 2012, Sony bought Gaikai, a video-gaming and cloud-based gaming company for $380 million.The company is responsible for Sony's Playstation Now cloud gaming platform.
Sony will be establishing Sony Real Estate Coporaiton based in Tokyo. It will initially invest about $2.4 million.
Business Fundamentals
Sony is a technology company that includes professional and consumer electronics, gaming, semiconductors, entertainment and financial services. Therefore, it is considered to fulfill wants, as its products and services are not essential for life.
Types of Resources
Human Resources:
In 2019, it is reported that Sony owns 114,400 employees. Among all the business segments Sony has, the "electronic" segment has most employees, while the "other" segment has the least amount of employees.
click the link to see the diagram:
Number of Employees
Natural Resources:
Sony uses a lot of different kinds of natural resources in their business, such as different metals, water, paper, wood and so on. It is calculated that approximately 510,000 tons of resources are used in Sony's products in 2018. The company is trying its best to use as small amount of resources as it can, by methods like using fewer resources in packaging.
Capital Resources:
Sony owns about 2,016 stores globally. The company is headquartered in Tokyo, Japan. It has 51 office locations all around the world. Sony has a total asset of $213.416 billion.
Sony Corporation is a public limited corporation. Its first stock was listed on Tokyo Stock Exchange in December 1958. It shares are held by multiple partners with limited liabilities.
International Business
Price:
Sony expands its business globally and it seems to be most profitable in the United States, instead of their home Japan. Additionally, Sony produces a part of its products in countries that have cheaper labor, such as China.
Products:
Sony's products adapt to other countries' culture in order to make profit globally. For example, the games that Sony provides involve different cultures.
Proximity:
Sony has made a large amount of profit in the countries near Japan in Asia too, such as China.
Preference:
People from foreign countries buy Sony's playstation because of its reputation.
Promotion:
Sony has created accounts of different social medias that are used around the world and websites in different languages to promote their companies. It has also engaged with celebrities from different countries to promote their products.
Pros
access to more markets, which gives the opportunity to make more profit
cheaper labour which means less cost
access to more resources
talents from different places which would help develop local markets and maybe innovation in products and management methods
Cons
tariff
more competitors
costs of importing and exporting
may be unable to adapt to local markets
Functions of Business
Sony's production process includes product development, planning, design, manufacturing, selling, customer services and repairing. Quality, service and user experience are very important factors to Sony. The company is also aware about the environment during the production process.
Functions of Management
Planning
: Some plans that Sony has right now are "development for next gen remote robot", "support for front line health workers", "research and development for innovation in technology", and "artist support programs". Sony's initiative is to "fill the world will emotions, through the power of creativity and technology".
Organizing:
Sony's current president is Kenichiro Yoshida. The company's business segments are divided into three big groups: consumer products and services, professional products and services and new businesses. Some business segments are music, pictures and games and network services.
Leading:
Sony hosts events to motivate their employees. The company also gives great benefit and rewards to the employees as incentives.
Controlling:
Sony has strict rules that the employees need to obey. A lot of budgeting and planning are established by Sony to maintain, increase and decrease the resources that are allocated to them.
Sony has created social media accounts to promote their products. The main ones are Youtube, Twitter, Instagram and Facebook.
Playstation
4Ps
Product:
the playstation 4 creates you a world of immersive gaming and top-tier entertainment. It includes playstation 4 system, playstation 4 DualShock 4 controller, power cable, HDMI cable, wired MONO headset and USBV Charging Cable. It has great quality and aesthetic design.
Price:
the price of a playstation 4 is around $379.99 and the delivery fee varies with different locations.
Places:
You can get a playstation 4 in a Sony store and retail stores like BestBuy. It is also available on the website of Sony Playstation. It can be deliveried to many countries, such as Canada and the United States.
Promotion:
Advertisement videos are created to promote the playstation 4 and the company engages with celebrities and influencers to promote the product.
2Cs
Competitive Market:
The top 10 competitors in PlayStation's competitive set are Xbox, WII, OUYA, Nintendo, Kyrio, YuMe, Gamevice, Sling TV, 505 Games and GameStick.
Consumer Market:
Its target is man aged from 17 to 40 and people who have extroverted lifestyle.
Financial Statements
Click here:
Income Statement
Click here:
Balance Sheet
The leadership style of Sony's president Kenichiro Yoshida is democratic. The company encourages its employees to propose innovative ideas and designs in order to make the products better. The company also recognizes the employees' achievements and gives out rewards accordingly.
Entrepreneur and Business Ethics
Sony's Values
Dreams and Curiosity:
"Pioneer the future with dreams and curiosity."
Diversity:
"Pursue the creation of the very best by harnessing diversity and varying viewpoints."
Integrity and Sincerity
: "Earn the trust for the Sony brand through ethical and responsible conduct."
Sustainability:
Fulfill our stakeholder responsibilities through disciplined business practices.
Characteristics of Sony's Entrepreneur Akio Morita
Risk Taker:
Akio Morita took the risk to start the Sony Corporation in 1946.
Research Skills and Hard Working:
Akio Morita moved himself and his family to the United States for a year in 1963 just to better understand American business practices and American ways of thinking.
Imaginative:
Akio Morita realized the potential of Sony Walkman Portable Tape player, which later became one of the most popular products of Sony in the 80s and 90s.
Persistent:
Akio Morita was able to overcome all the difficulties on the way to success and he didn't gave up.
Savvy
: Akio Morita was one of the pioneers that brought the concept of branding.
Skills of Akio Morita
Planning:
Akio Morita was responsible in financial and business matters, and he did a good job.
Staff Relationship:
Akio Morita and Ibuka Masaru established a great relationship and together grew the Sony Coporation.
Management Skills:
Under Morita's direction, Sony became the first Japanese company that was listed in the New York Stork Exchange.
Sony has been putting a lot of efforts into strategic philantrophic and corporate social responsibility. The company mainly focus on these fields: education, arts and culture, civic and community outreach, and sustainability and the environment. It also encourages volunteerism.
The principles in CSR are included in "Sony Group Code of Conduct" along with Sony's core values of integrity, respect, fairness, honesty and responsibility.
Sony has been making a great effort to make our community a better place. For example, Sony sites are built to help displace local residents in disaster his areas and the company released a charity compilation album to help the victims of the Great East Japan Earthquake.
When it comes to the environment, Sony supports a lot of environmental organizations, such as the World Wildlife Fund. The company is working to reduce the amount of natural resources used for products. It is planned that in 2050, it would achieve an environmental footprint of zero.
