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Social Media Marketing, facilitates, mainly, through, example, by…
Social Media Marketing
Social Media
online and mobile technologies
interpersonal interaction
marketers and customers share information
pictures
music
videos
4E Framework
Educate
to educate potential customers about its value proposition
communicate the offered benefits
Experience
provide information about the product or service
real life demonstration
youtube tutorials
instagram tv (IGTV)
https://bit.ly/2Ndu1vo
Excitement
relevant offers
personalisation
Engage
digital marketing tool
websites
social media applications
attracts loyalty and commitment from customers
Social Media Engagement
Information
Connected
Network
Micro influencers
Macro influencers
Celebrities
https://bit.ly/2YhPpG6
Dynamic
Timeliness
Types of Social Media
Social Networking Sites
Facebook, Linkedin
https://bit.ly/2CpKMRL
Media Sharing Sites
Instagram, Youtube, Tiktok
https://bit.ly/3fNsF6T
Thought Sharing Sites
Blog, Twitter
Social Media Strategy
Analyse
Listen
Do
facilitates
mainly
through
example
by providing
through
by giving
by engaging customers
by using
such as
article link 3
article link 2
article link 4
article link 1
article link - yellow