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Digital Marketing - Coggle Diagram
Digital Marketing
10 Steps to digittal marketing (how)
Automate marketing
Optimise campaign
Evaluate existing channels
Reduce barrier to purchase
Focus on content
Use right technology
Identify goals and tools
Establish unique selling point
Create a customer persona
Track progress
https://www.vendasta.com/blog/10-steps-digital-marketing-strategy
Advantage (why)
Targeted reach
Performance trackability
Bigger reach
Cost effective
https://mytasker.com/blog/benefits-of-digital-marketing/
Customer insights
Better engagement
Marketing efforts that utilise (what)
Electronic device
Internet
Leverage on
Social media
Facebook
Wechat
Twitter
Whatsapp
Instagram
Search engines
To perform
Social media marketing
Pay-per-click advertising
Content marketing
Affiliate marketing
Search engine marketing (SEM)
Paid
Email marketing
Owned
Search engine optimisation (SEO)
Earned
https://neilpatel.com/what-is-digital-marketing/
Google
Youtube
Email
ConverterKit
SendGrid
MailChimp
Websites
Wix
Weebly
https://digitalmarketinginstitute.com/blog/what-does-a-digital-marketer-do