Please enable JavaScript.
Coggle requires JavaScript to display documents.
Digital Marketing, involves applying, to support, includes, more to less…
Digital Marketing
Digital Marketing Channels
Search Engine Optimization (SEO)
Online PR
Search Engine Machine (SEM)
https://bit.ly/2Ng7I8r
Display Advertising
Social Media marketing
Opt in e-mail marketing
Affiliate Marketing
Commission based
Earned/Shared Media
SEO
3rd party applications
Strategic online partners
Paid Media
SEM
Display ads
Owned Media
Own website
Own application
Email marketing
Offline: Own Merchandise
Advantages of Digital Channels
Low barriers to entry
Specifically targets audience
Personalisation
Two way engagement
https://bit.ly/3dm0yK4
Increased speed in reach
Real-time results
Trackable and Measurable
Omni-Channel Marketing
completely seamless
integrated experience
Unified message, voice and brand
each channel works together to create
https://bit.ly/2YXNGVk
https://bit.ly/2YWh0Mc
Customer Centric
Communication
Web
Email
Databases
Mobile/TV
Achieving profitable acquisition
Retention of customers
involves applying
to support
includes
more to less control (left to right)
the different types of media used are
based on
is as such
provides customers with
an arrangement which is
examples
examples
examples
article link 2
article link 3
article link 1
article link - yellow
article link 4